Ethique The Guardian Nourishing Solid Conditioner Bar for Oily to Balanced Hair

Brianne West, the CEO and Founder, started Ethique in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, Ethique offers over 100 products in its range.

Ethique's mission is to revolutionize the cosmetics industry and regenerate our planet through business. Helping to rid the world of single-use plastic bottles is just one part of that. As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills around the world, over 3 million gallons of water from being wasted, and has planted over 350,000 trees. This is only the beginning!

Ethique's products are conscious and concentrated, including haircare, skincare, and body care, all designed to make giving up the bottle easier. All Ethique products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. The packaging is also 100% plastic-free.

Ethique has created the Compact by Design initiative to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

One example of an Ethique product is THE GUARDIAN, a sulfate-free, vegan conditioner bar perfect for dry, damaged, or frizzy hair. It is designed to deeply hydrate dry hair and create a smooth, lush finish with a lime scent. The ingredients include cocoa butter, coconut oil, vitamin B5, and lime oil. The conditioner bars are pH balanced, 100% soap-free, and safe for color-treated or damaged hair, as well as being palm-oil free and aluminum-free.

Ethique's conditioner bars are packaged in fully recyclable and compostable boxes. One bar is the equivalent of 5 conditioner bottles and is good for up to 80 uses, eliminating the need for plastic bottles. Ethique's full line of hair care, skin care, and self-care products are made from fair-trade, ethically sourced cocoa butter and coconut oil, and are cruelty-free, free from plastics, parabens, phthalates, preservatives, dyes, synthetic fragrances, and silicones.

Ethique's products are available in the online store, where customers can explore the brand's favorites and complete routines. The company is committed to its mission of revolutionizing the cosmetics industry and regenerating the planet through sustainable and ethical business practices.

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