Ethique Pinkalicious Shampoo Bar - Hydrating, Natural Hair Care

Ethique's Story: Revolutionizing the Cosmetics Industry

Brianne West, the CEO and Founder of Ethique, began her journey in 2012 when she started experimenting with solid shampoo bars in her kitchen. Today, Ethique boasts a diverse range of over 100 products, all designed to help make the transition from traditional plastic-based cosmetics and personal care items easier.

Ethique's Commitment to Sustainability

At the heart of Ethique's mission is a dedication to revolutionizing the cosmetics industry and regenerating our planet through sustainable business practices. One of the brand's key goals is to help rid the world of single-use plastic bottles, and they've already made significant strides in this effort.

As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills around the world. They've also saved over 3 million gallons of water from being wasted and have planted more than 350,000 trees. This is just the beginning, as Ethique continues to push the boundaries of what's possible in the realm of sustainable and ethical cosmetics.

Ethique's Compact by Design Initiative

To further their commitment to sustainability, Ethique has introduced their Compact by Design initiative. This program aims to identify products that, while they may not always look very different, have a more efficient design. By removing excess air and water from their products, Ethique is able to reduce the amount of packaging required and make their products more efficient to ship.

At scale, these small differences in product size and weight lead to significant carbon emission reductions. Some of the ways Ethique's products can qualify for the Compact by Design initiative include:

1. Uplifting Shampoo Bar: Ethique's sweet and zesty shampoo bar is designed to refresh and restore balanced hair, providing a great lather.

2. Nourishing Ingredients: Fair trade creamed coconut and cocoa butter are combined with glycerin to revitalize and hydrate hair, leaving it with a soft texture and weightless shine.

3. Save Money & the Planet: Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. To use, simply stroke the bar down wet hair, and it will lather up.

4. Plastic-Free Packaging: The shampoo bar comes in recyclable, home-compostable packaging. Users can tear up the box and pop it in their compost bin or bury it in their garden to return nutrients to the soil.

5. Ethical & Sustainable Ingredients: Ethique's products are formulated using vegan, cruelty-free, palm oil-free, paraben-free, and renewable ingredients, all sourced from sustainable producers who are paid a fair wage.

Ethique's commitment to sustainability and ethical practices extends beyond their product offerings. The brand is dedicated to making a positive impact on the world, and their Compact by Design initiative is just one example of how they're working towards that goal.

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