Ethique Hair Sampler - Shampoo & Conditioner - Vegan, Eco-Friendly, 5 Travel Bars

Ethique's Sustainable Journey: From a Kitchen Experiment to a Global Movement

Brianne West, the CEO and Founder of Ethique, kickstarted her mission to revolutionize the cosmetics industry and regenerate the planet back in 2012, when she began experimenting with solid shampoo bars in her kitchen. Today, Ethique boasts a diverse range of over 100 plastic-free, conscious, and concentrated haircare, skincare, and body care products, all of which are certified vegan, cruelty-free, and palm-oil free.

Ethique's commitment to sustainability is at the core of its business. As of 2021, the brand has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, conserved more than 3 million gallons of water, and planted over 350,000 trees – a testament to their dedication to making a tangible difference.

Ethique's product portfolio encompasses a wide range of offerings, including shampoos, conditioners, body washes, in-shower storage containers, deodorants, and face cleansers. Each product is designed with sustainability in mind, featuring recyclable, home-compostable packaging and formulations that prioritize ethical and renewable ingredients sourced from sustainable producers.

The brand's mission to eradicate plastic waste is further highlighted through their Compact by Design initiative, which focuses on reducing the size and weight of products to optimize shipping efficiency and drive down carbon emissions.

For those looking to embark on their plastic-free journey, Ethique offers a variety of discovery packs and trial and travel kits, allowing customers to explore their diverse range of haircare and skincare solutions. These mini-bars, with up to ten uses each, provide the perfect introduction to Ethique's innovative, sustainable offerings.

Ethique's commitment to sustainability extends beyond its products. The brand's ongoing efforts to regenerate the planet, coupled with its ethical and transparent business practices, have earned it a loyal following of eco-conscious consumers worldwide. As Ethique continues to expand its reach, its mission to revolutionize the cosmetics industry and inspire positive change remains at the heart of its brand ethos.

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