Ethique Curl Conditioner Bar for Thick, Curly Hair

Ethique's Journey: Transforming the Cosmetics Industry and Regenerating the Planet

Brianne West, the CEO and Founder of Ethique, began her eco-conscious venture in her kitchen in 2012, experimenting with solid shampoo bars. Today, Ethique boasts a diverse range of over 100 products, all designed to make it easier for customers to reduce their reliance on plastic bottles.

At Ethique, the focus is on creating conscious and concentrated haircare, skincare, and body care products that are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. The company's commitment to sustainability extends to its packaging, which is also 100% plastic-free.

Ethique's mission is to revolutionize the cosmetics industry and regenerate the planet through its business practices. Helping to rid the world of single-use plastic bottles is just one part of this ambitious goal. As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, conserved more than 3 million gallons of water, and planted over 350,000 trees. This is just the beginning of their journey towards creating a more sustainable future.

To further their commitment to sustainability, Ethique has introduced the Compact by Design initiative. This program identifies products that, while may not always look very different, have a more efficient design. By removing excess air and water, Ethique's products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

One such product is Ethique's Conditioner Bar for Thick, Curly Hair. This award-winning formula is designed to deeply moisturize and provide slip for an easy wash day. With 10 times the active ingredients compared to liquid haircare, the conditioner bar helps to fight frizz and leave bouncy curls. Moreover, the clean ingredients used in the product do not include harsh sulfates, silicones, parabens, phthalates, artificial dyes, or microplastics, making it 100% vegan and cruelty-free.

Ethique's commitment to sustainability and environmental regeneration is woven into every aspect of the brand, from their product development to their packaging and shipping practices. By continuously innovating and introducing new eco-friendly solutions, Ethique is steadfast in its mission to transform the cosmetics industry and leave a positive impact on the planet.

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