Ethique Frizz Wrangler - Smoothing Solid Shampoo Bar for Dry & Damaged Hair

Ethique: A Sustainable Beauty Revolution

Brianne West, the CEO and Founder of Ethique, began her journey in 2012, experimenting with solid shampoo bars in her kitchen. Today, Ethique boasts a diverse range of over 100 conscious and concentrated products, spanning haircare, skincare, and body care.

Ethique's Commitment to Sustainability Ethique is on a mission to revolutionize the cosmetics industry and regenerate our planet through ethical business practices. One of their key objectives is to help rid the world of single-use plastic bottles. As of 2021, Ethique has saved over 20 million single-use plastic bottles from being produced or disposed of in landfills, conserved more than 3 million gallons of water, and planted over 350,000 trees – a testament to their unwavering commitment to sustainability.

Compact by Design: Efficient Product Design Ethique's Compact by Design initiative focuses on creating products with a more efficient design, leading to lower carbon emissions. By removing excess air and water, Ethique products require less packaging, making them more efficient to ship. These small changes in product size and weight can result in significant carbon emission reductions when scaled.

Ethique's Product Offerings Ethique's product range includes a variety of options, each designed with sustainability in mind. One standout product is the Smoothing Shampoo Bar, a nourishing shampoo that helps smooth and de-frizz hair while gently cleansing. Formulated with organic, fairly traded Ghanaian cocoa butter and creamed coconut butter from Samoa, the Frizz Wrangler bar smooths down frizz and flyaways without weighing down the hair.

Each shampoo bar is equivalent to three bottles of liquid shampoo, lasting at least 80 washes. To use, simply stroke the bar down wet hair, and it will lather beautifully. The bar's packaging is made of recyclable, home-compostable materials, allowing for easy and sustainable disposal.

Ethical and Sustainable Ingredients Ethique's products are formulated using vegan, cruelty-free, palm oil-free, and paraben-free ingredients, sourced from sustainable producers who are paid a fair wage. This commitment to ethical and sustainable sourcing is a core part of Ethique's brand identity.

Conclusion Ethique's journey to revolutionize the cosmetics industry and regenerate our planet is a testament to the power of conscious business practices. By offering high-quality, sustainable products and implementing innovative initiatives like Compact by Design, Ethique is leading the way towards a more eco-friendly future. As Ethique continues to grow, their impact on both the environment and the industry will undoubtedly become even more significant.

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