Ethique Pepped Up Nourishing Lip Balm - Plastic-Free, Vegan, Cruelty-Free, Eco-Friendly, 0.32 oz

Ethique's Journey: Revolutionizing the Cosmetics Industry

Brianne West, the CEO and Founder of Ethique, began her journey in 2012 by experimenting with solid shampoo bars in her kitchen. Today, Ethique boasts a diverse range of over 100 conscious and concentrated products, including haircare, skincare, and body care solutions, all designed to make the transition away from single-use plastic bottles more accessible.

Ethique's Commitment to Sustainability At the heart of Ethique's mission is a dedication to revolutionizing the cosmetics industry and regenerating our planet through sustainable business practices. All Ethique products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. Moreover, the company's packaging is entirely plastic-free, ensuring a truly eco-friendly experience for its customers.

Regenerating the Planet Ethique's commitment to sustainability extends beyond its product offerings. As of 2021, the company has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, conserved more than 3 million gallons of water, and planted over 350,000 trees. This is just the beginning of Ethique's journey towards a more sustainable future.

Ethique's Product Range Ethique's product range includes a variety of lip care solutions, all formulated with natural, vegan, and plant-based ingredients. The Smooth Lip Balm, for instance, features a creamy texture that glides on easily to nourish dry, chapped lips. The Lip Care product combines cocoa butter, Vitamin E, castor and jojoba oils, and cooling peppermint to protect and condition lips.

The All Natural Moisturizer, on the other hand, soothes and softens dry lips with a blend of moringa oil, plant-based fatty acids, Vitamin E, and antioxidants, all of which work to hydrate the lips.

Ethique's products offer great value and sustainable packaging. Each .32oz tube of lip balm contains 2.5 times the amount of a typical lip balm, all packaged in 100% plastic-free, home compostable, and recyclable tubes.

Ensuring Safety and Sustainability Ethique takes pride in creating products that are safe for both the user and the environment. All of their products are cruelty-free and free from plastics, parabens, phthalates, preservatives, dyes, and synthetic fragrances, making them a safe choice for both adults and children.

Ethique's Retail Presence Customers can explore Ethique's full range of products by visiting the company's online store, where they can find Ethique's Routine, Favorites, and Lips collections. The company's commitment to sustainability and conscious consumerism is evident in every aspect of its business, from the formulation of its products to the packaging and retail experience.

In conclusion, Ethique's journey is a testament to the power of innovative, sustainable, and socially conscious businesses to drive positive change in the cosmetics industry and beyond. By prioritizing the planet and the well-being of its customers, Ethique is paving the way for a more environmentally responsible future.

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