Ethique Sweet & Spicy - Volumizing Solid Shampoo Bar for Fine, Flat, Limp Hair

Ethique: A Transformative Journey

Brianne West, CEO & Founder, started Ethique in her kitchen in 2012, when she began experimenting with solid shampoo bars. Today, Ethique boasts a diverse range of over 100 conscious and concentrated products spanning haircare, skincare, and body care.

Ethique's Mission: Revolutionizing the Cosmetics Industry, Regenerating the Planet

Ethique is on a mission to revolutionize the cosmetics industry and regenerate our planet through sustainable business practices. Helping to rid the world of single-use plastic bottles is a crucial part of this mission.

As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, conserved more than 3 million gallons of water, and planted over 350,000 trees. This is just the beginning of Ethique's regenerative journey.

Compact by Design: Reducing Carbon Footprint Through Efficient Product Design

Ethique has introduced the Compact by Design initiative to identify products with a more efficient design, leading to lower carbon emissions. By removing excess air and water, Ethique's products require less packaging and become more efficient to ship. These small differences in product size and weight add up to significant carbon emission reductions at scale.

Ethique's Conscious & Concentrated Products

Ethique's products are not only sustainable but also highly effective. The Sweet & Spicy Volumizing Shampoo Bar, for example, brings life, volume, and bounce to fine or flat hair through its nourishing ingredients, such as fairly traded cocoa butter and Samoan coconut oil.

Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo, saving both money and the planet. To use, simply stroke the bar down wet hair, and it will lather beautifully.

Ethique's commitment to sustainability extends to its packaging, which is 100% plastic-free and either recyclable or home-compostable. Customers can simply tear up the box and pop it in their compost bin or bury it in their garden to return nutrients to the soil.

Ethical & Sustainable Ingredients

Ethique's products are formulated using vegan, cruelty-free, palm oil-free, paraben-free, and renewable ingredients, all sourced from sustainable producers paid a fair wage.

Shop Ethique's Routines and Favorites

Ethique offers a wide range of products to help customers build sustainable routines. Customers can explore Ethique's Store to shop the brand's Routines, Favorites, and Lips collections, all designed to make giving up the bottle easier.

Ethique's journey is one of transformation, driven by a passion for sustainability and a commitment to regenerating our planet. By revolutionizing the cosmetics industry, Ethique is paving the way for a more eco-conscious future.

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